Know your strengths. Make your business official. Sell early, learn fast. Use free mentors and women-focused programs. Protect your brand. Build systems. Lead with courage and community.
1) Start with your story (and turn it into strategy)
List your “edge.” Languages, cultures, industry experience, craft skills, service mindset—these are competitive advantages.
Pick a tiny niche first. “Custom gift boxes for hospital staff,” “Portuguese-English...
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